70 years of serving delicious reasons to choose Ligo

MANILA, Philippines — If you ask Filipinos to name a brand of sardines, it will not be surprising to hear them say, “Ligo.”

2024 marks a milestone for the Ligo brand—first introduced in the Philippines in 1954—as it celebrates its 70th anniversary. Today, the brand continues to be enjoyed in millions of households nationwide: Ligo is on top of their minds and at the tip of their tongues.

“Si Ligo, nakalakihan ko na ‘yan. Sinasabi natin, “Bumili ka ng Ligo! Pero sardinas ang ibig sabihin natin," says a Sardines user who was among the 570 reviewers who tried two Ligo Sardines variants.

Being a longtime Ligo fan himself, renowned actor and Ligo endorser, Joshua Garcia, attests to this:

“Bilang isang consumer since childhood and now an endorser, I highly recommend Ligo not only because it’s so quick and easy to prepare—from gisa, to mixing it with sotanghon, to turning it into a torta, to the large variety of flavors that they have in store for us,” he shares.

Driven by a commitment to provide high-quality, nutritious and affordable meals to Filipino families, Ligo has since earned the trust and loyalty of many generations from small barrios to big cities. Ligo’s familiar and delicious taste makes it a pantry staple and is considered comfort food by many.

“Sardinas ng bayan. Quality brand at established na,” says another sardines consumer.

“Consistency over the years in terms of the quality ng isda,” adds a Ligo user.

To this day, Ligo remains committed to its product quality—only big fish pass a stringent quality control system and selection process to ensure consistency in size and adherence to parameters. Made from 100% real tomatoes, its signature tomato sauce is just as well-loved and enjoyed for its rich, natural flavor and color.

"Maraming laman at siksik sa laman. Hindi durog-durog. Malaki ang isda,” says @dalton.razalan, who rated Ligo with 5/5.

With the same 5/5 rating, @levitamendiola explains: “No wonder marami ang may mas gusto ng Ligo dahil masarap ang sauce. No need to add seasoning…"

While Ligo’s flagship variants, Sardines in Tomato Sauce and Sardines in Tomato Sauce Chili Added, are thriving, adding variety to the consumers’ canned seafood