Can-do attitude
AS a child, Nikky Nicandro, president and chief executive officer of Brand Worx, dreamed of becoming a scientist, captivated by the mysteries of the universe.
«As I grew older, I envisioned myself as an actor, drawn to the art of storytelling and transformation,» Nicandro shared with The Manila Times. «But it wasn't until college that I discovered my true passion: advertising.»
«I was fascinated by the ability to merge strategy with creativity — to tackle complex business challenges and craft ideas that not only solve problems but also inspire and create lasting impact. There's something deeply fulfilling about using imagination to turn vision into reality, and that's where I found my purpose.»
Philippine Fashion Week
Joey and Audie Espino of Runway Productions founded Philippine Fashion Week (PhFW) in 1997.
In 2023, Amorada Inc. was officially granted exclusive rights to PhFW by Runway Productions, the owner of its copyright and trademark.
Since Amorada's incorporation in 2023, Nicandro has served as its chief vision officer and managing partner.
AdvertisementAmorada is now the company running the new Philippine Fashion Week.
Amorada, established in 2023, is a forward-thinking marketing and media company that specializes in high-profile projects and business ventures.
Its name, derived from the word «beloved,» reflects its commitment to building meaningful relationships with brands, audiences and collaborators.
The company's mission is to elevate the visibility and cultural significance of its partners. Its hallmark achievement is securing exclusive rights to Philippine Fashion Week.
Advertisement«Amorada promises to be more than just a platform for exposure. It serves as a storytelling hub where every brand's unique narrative is amplified through impactful media channels,» Nicandro explained.
«Our approach to marketing is both innovative and personal, enabling brands to connect with audiences in a way that is seen, heard and truly loved. Amorada stands for creativity, connection and a shared journey toward excellence.»
Challenges and growth
Over the years, Nicandro has faced challenges in his work.
Advertisement«Over the past two decades, we've been fortunate to
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