Fashion Week always falls on ‘the day’ – Heart shares how she stays fab during heavy days

MANILA, Philippines — Iconic, glamorous, flawless—three words that best describe both celebrity Heart Evangelista and her Fashion Week runs, where she has always been a Filipina pride.

But for Heart, the huge event always seems to coincide with her least favorite time of the month. “It’s funny because every time I travel, Fashion Week always falls on ‘the day’,” she laughs.

Despite the timing, Heart remains a picture of elegance. At the recent Kotex Luxe “Flex Your Mood” event, she shared her secrets to staying comfortable, productive and fabulous even on period days.

For Heart, staying fab while dealing with not-so-nice symptoms like migraines and cramps comes down to embracing her own comfort without apology. Her go-to is Kotex, a product she has used and trusted since she was 18 or 19.

“I’ve done all the looks possible. I’ve felt my worst on some days, but I always feel confident,” she explained.

Heart has developed a strong bond with Kotex over the years. “I’m very blessed and fortunate that I’ve been working with Kotex for so long,” she shares. “They’ve seen my career go up and down. With them, I don’t have to hide; I can truly be myself.”

It’s no wonder Heart represents Kotex Luxe, which advocates empowering oneself. It lets you focus on being your best self, even when your body says otherwise.

At the Kotex Luxe “Flex Your Mood” event, Heart joined young Filipinas in a unique space designed for every mood that periods can bring.

There’s a “Munch Haven” filled with treats, “Charm Bar” for creativity, “Empowerment Wall” for motivation, even a “Chaos Corner” for blowing off steam. Kotex emphasized that period comfort isn’t one-size-fits-all.

Kotex marketing manager Krystel Chua noted the need for more open conversations about periods and self-care.

“Society often pressures women to keep hustling, even when our bodies need rest. We want a world where it’s okay to admit you’re feeling irritable, moody or tired,” she explained.

“Kotex’s Flex Your Mood campaign is about validating these emotions and encouraging women to recognize and respond to their unique needs.”

What makes Kotex Luxe stand out? Kotex has redefined comfort with features that Heart and other