GCash scales up financial literacy efforts nationwide with Pera Talks

MANILA, Philippines — GCash, a leading finance super app and largest cashless ecosystem, has expanded the reach of its community-based financial literacy program, Pera Talks, in its unrelenting pursuit to advance financial literacy in the Philippines.

The company launched the pioneering program in 2024 to introduce essential financial concepts to unserved and underserved Filipinos, equipping them with the tools and information to manage their finances digitally. Taking a grassroots approach has allowed GCash to bring the Philippines a step closer to achieving “Finance for All,” where local communities across Luzon, Visayas and Mindanao learn the fundamentals of financial management, such as saving, budgeting, debt management, cybersecurity and more, all enabled by the digital financial services offered by GCash.

“Through Pera Talks, GCash aims to break down the barriers toward financial literacy and inclusion, addressing head-on the lack of awareness, education, and resources so that we can empower consumers both on an individual and community level,” says Cathlyn Pavia, head of strategy of GCash for Business.

“To make this a nationwide endeavor is a major undertaking, but one that is possible thanks to strong public-private partnerships—the collaboration between the government, communities, nongovernmental organizations (NGOs) and businesses.”

Guided by the framework set by the Bangko Sentral ng Pilipinas (BSP) focused on building synergies and networks to advance financial literacy and financial education, GCash has crafted learning modules and trained teachers to conduct in-person workshops across different communities.

Pavia adds: “The goal is not only to expand our reach but to offer a comprehensive guide to financial education, ensuring that this adapts to the communities we are trying to connect with.”

GCash has ventured into strategic partnerships with various non-government organizations to bring Pera Talks to unbanked and financially underserved populations, including  rural communities, fisherfolk and farmers, empowering them with essential financial knowledge.

Pera Talks also fits seamlessly into GCash’s DigiCities Program. A collaborative effort