Marcos wants DOT's P400M branding budget returned
(UPDATE) PRESIDENT Ferdinand Marcos Jr. on Wednesday ordered the Department of Budget and Management (DBM) to reinstate the P400 million branding budget for the Department of Tourism (DOT) to sustain the country's global standing and lure more tourists.
The president issued the directive during a meeting with Tourism Secretary Christina Frasco in Malacañang on Wednesday.
Marcos said the Philippines was off to a strong start in boosting its international image, citing recent accomplishments by Filipino talents, including gymnast Carlos Yulo, a two-time world champion, and Sofronio Vasquez, winner of «The Voice US.»
«Restore the P400 million branding budget of DOT to sustain the momentum,» the president told the DBM.
He said the funding would be sourced from the president's contingency fund.
«We have to maintain the momentum. There is already momentum. It doesn't hurt that we have people like Sofronio winning The Voice and that we had Caloy Yulo winning the Olympics,» Marcos said. «All of these things that our people are doing that [are] great for the Philippines. And then we're still living off the wonderful performance of Filipino health workers during Covid. That will never be forgotten,» he added.
NEW PARTNERSHIP The Department of Tourism and Klook Philippines ink a strategic alliance to promote the tourist spots in the Philippines during a signing ceremony at the Casa Buenas, Pasay City, Jan. 15, 2025. The partnership between the DOT and Klook Philippines aims to showcase the Philippine Experience Program to increase tourist visits for 2025 and beyond. PHOTOS BY J. GERARD SEGUIA NEW PARTNERSHIP The Department of Tourism and Klook Philippines ink a strategic alliance to promote the tourist spots in the Philippines during a signing ceremony at the Casa Buenas, Pasay City, Jan. 15, 2025. The partnership between the DOT and Klook Philippines aims to showcase the Philippine Experience Program to increase tourist visits for 2025 and beyond. PHOTOS BY J. GERARD SEGUIA NEW PARTNERSHIP The Department of Tourism and Klook Philippines ink a strategic alliance to promote the tourist spots in the Philippines during a signing ceremony at the Casa Buenas, Pasay City, Jan. 15,
