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TikTok star Jujumao on competition; collaborations with Filipino, Japanese content creators

MANILA, Philippines — Popular content creator Jujumao never thought that he would find good friends while making food or cooking content. 

Juri "Jujumao" Imao was admittedly intially clueless about food content creation on the popular platform. He only knows that he was passionate about Culinary Arts since he was a child, and had to bide time before he was able to fully pursue his passion for it. 

He wanted to go to the famous Le Cordon Bleu. His parents were supportive, but they did not have the funds to send him to the premiere French culinary school. 

Jujumao instead took a business course on a scholarship in Ateneo University, then he graduated and worked in the finance department of a hotel. Fortunately for him, he chose to train in the kitchen as part of their company’s cross-training. 

Fast-forward to the COVID-19 pandemic, he joined in the dance challenges and eventually started creating food videos. 

It turned out well for Jujumao, whose passion for the arts in general is well-rooted. He descended from the late National Artist Abdulmari Imao, whose son, the equally well-known sculptor Sajid Imao, is his father. 

Today, Jujumao has 826,000 YouTube subscribers, 2.6 million TikTok followers, and 1.3 million Instagram followers. 

Jujumao told the participants at last year’s TikTok creative-cum-cooking workshop that he started with zero knowledge of the platform. 

“Just do it,” he said to participants, an advice he himself followed when he initially started making videos.  

He did, and eventually found like-minded individuals whose passion for food and cooking equal his. 

“Try as much as possible to open yourself with very like-minded people like you. I keep saying this, I leave all the things to my best friend Abi (Marquez) and Kath and Gene kasi it’s through my exposure with them that I really learned how to function in the space and kahit gaano ka kagaling na content creator, I believe that if you don't have, you know, like-minded people around you… Siguro, it's the journey; it is not the same, if that makes sense. Parang na-fast-track ‘yung career ko,” Jujumao said. 

In all his platforms, he is regularly seen collaborating with other content creators,

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