Global Box Office Hit $30B In 2024 As Year Ended On Upbeat Note, But It’s No Longer Good Enough To Have A Good Movie: Studio Report Cards
At the end of the day, it wasn’t as bad as expected. That’s the overriding sentiment among international distribution executives and other industry watchers regarding how 2024’s overseas and global box office panned out. Yes, we continue to need more consistency to foster the cinema-going habit, as well as more good movies that hit their mark, and Asia was soft for Hollywood while local product becomes more resonant there. But, the outlook is brighter as 2025 and beyond take shape.