Shakey’s [PIZZA 9.49, down 0.1%; 32% avgVol] [link] celebrated the 2000th worldwide store opening of its subsidiary, Potato Corner (PotCor). The newest location is in SM Cebu, and is of a “new experiential store format” (XP) with an “expanded menu” and “branded merchandising” available in-store. This new configuration uses a larger footprint that includes dedicated retail space. PIZZA said that the first of this store type was opened in Glorietta mall in July, and that this store is the second of the “XP” format. PotCor has expanded rapidly using the franchise model, and through positive word-of-mouth finding its way to potential franchisees.