Bela Padilla gears up for launch of own beauty brand

MANILA, Philippines — Actress Bela Padilla is getting ready to launch her very own beauty brand aptly named BELA by Bela.

The actress has been teasing the launch of her own beauty line the past couple of days, even subtly promoting it last week during a guest co-host stint in "It's Showtime."

Bela also teased her products would be available for purchase on Lazada, Shopee, and TikTok Shop once it officially launches.

A post shared by BELA by bela (@bela.bybela)

A social media page for BELA by Bela announced the official launch of the brand will be on September 9.

The actress herself was in Bacolod for an exclusive sneak peek of her beauty line, where select people got their hands on a few products like cheek tints and lip balms.

A number of celebrities have launched their own cosmetics lines like Andrea Brillantes, Vice Ganda, Anne Curtis, Sofia Andres, and Gabbi Garcia.

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