Beyond payments, GCash provides customer-centric solutions for enterprises

MANILA, Philippines — The numbers are in and it’s undeniable—customer experience is everything. Studies reveal the irreplaceable value of good customer experience to the success and growth of any company in any industry.

A study from PwC revealed that customers are willing to pay up to a 16% price premium for top-flight service, while 32% of all customers are willing to walk away even from a brand they love after only one bad experience.

Customer loyalty also grants businesses much more flexibility based on a study from the Temkin Group. Loyal customers are five times as likely to repurchase a product and forgive a mistake, seven times as likely to try new products, and four times as likely to refer the brand or company to others.

In its goal to empower local businesses to achieve commercial success, GCash for Business held the Experience Easy Business Summit to provide Philippine companies of all sizes with much-needed solutions to an increasingly demanding local market.

“Customers have their own point of view of what they expect from brands they interact with, and they’re not shy about letting everyone know. This forces businesses to face two realities: they can learn directly from their customers what they need, but they can also be immediately called out for unfavorable service,” said Kate Cruz, head of B2B marketing.

“As a finance super app with millions of users, GCash is uniquely positioned to know exactly what Filipinos want to help businesses create enjoyable and relevant experiences for their customers at every touchpoint.”

With mobile usage accounting for about 70% of internet traffic and with a projection to increase in the coming years, businesses have ample opportunities to offer meaningful experiences to their customers.

However, with countless channels to choose from, creating such experiences can become overwhelming and expensive.

With a multitude of financial products and services available for every Filipino, GCash for Business makes it easy for companies to effectively engage multiple customer touch points and address critical challenges to achieve specific goals.

The Philippines is already considered as one of the largest and quickly