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Billboards as lawful election propaganda eyed

MANILA, Philippines — Static or LED billboards should be allowed as lawful election propaganda, according to Sen. Imee Marcos.

In Senate Bill 2624 filed by Marcos, static or light-emitting diode billboards and other outdoor advertising media would be included in the list of lawful election propaganda in the Fair Election Act.

“As elections have evolved due to technological advancements, so too have the means through which political candidates convey their message to the public. Outdoor advertising, particularly static and LED billboards, provides visually compelling platforms for political candidates to convey their message to the public,” she said.

The midterm elections are set for May 12, 2025.

“Contracting or leasing a billboard spot is generally cheaper than contracting advertisements in radio, television and newspapers,” she added.

Marcos argued that campaigning through outdoor media “helps level the playing field for candidates, parties and causes that have limited resources.”

She claimed this could potentially “enhance fairness, inclusivity and transparency in the electoral process.”

In 2019, the senator’s tarpaulin in Cebu City was taken down for “politicizing” the Sinulog Festival.