Braving through a new era: Award-winning agency Stratworks celebrates 25 years of building love for top brands

MANILA, Philippines — It is now an era where everything is changing and has changed. Most tellingly, audiences have evolved from mere communication consumers into strong creators and communicators in their own right. The old principles of marketing communications may still hold, but with a fresh emphasis on applying them in ways that are different and daring.

This inspires the award-winning integrated marketing communications agency to take a more potent role in this brave new world. 

On its milestone 25th year, Stratworks  launches a new philosophy for bold storytelling in the new era dubbed as "Bravethrough," which aims to tell brand stories in unexpected ways that will deliver message resonance and brand relevance.

Stratworks celebrated its 25th anniversary recently, growing from its simple beginnings in 1999 into one of the leading and largest fully Filipino agencies in the country with an impressive talent pool and roster of client partners.

It also kicked off its 25th year with significant wins, signing three major brands in the first quarter: British-born auto manufacturer MG Philippines, which is also celebrating its 100th year in 2024; leading FMCG multinational Procter & Gamble Philippines; and trusted delivery and courier service Lalamove.

The agency attributes its endurance, excellence, and long-lasting relevance to its unwavering commitment to brand love, innovation, and pure courage to dream bigger and execute beyond its clients’ needs.

“We are grateful that we have gotten this far, working with so many great people to help build some of the best brands in the past 25 years. As we mark this milestone, we are ready to brave through the next era, ready to face the ever-changing and fast-paced digital marketing challenges,” Stratworks president and co-CEO Donna Nievera-Conda said.

In the past decade, Stratworks has also forayed into digital marketing with the establishment of ID8 Inc., an affiliate company that specializes in digital services and online publishing with titles such as 8List.ph, Bitesized.ph and Windowseat.ph.

Stratworks' new chapter also entails undeterred acceptance and commitment to take on the greater challenges and difficulties it