DOT targets Philippines as top health and wellness hub

MANILA, Philippines — The Department of Tourism (DOT) seeks to position the Philippines as a hub for affordable healthcare and wellness services, expanding beyond its renowned beaches, islands and mountains to attract a wider range of tourists.

On Monday, October 14, the Philippines hosted the second International Health and Wellness Tourism Congress, featuring an exhibit of local businesses offering products and services designed to promote relaxation through taste, scent and touch.

Why health and wellness? Tourism Secretary Christina Frasco, in her keynote address, said that travelers today seek more than just fun and adventure. Tourists are increasingly looking for meaningful experiences that enhance well-being and improve quality of life, she added.

In response, the DOT is enhancing health and wellness tourism by integrating the country's medical services with traditional Filipino healing practices, such as the Hilot massage technique, while also incorporating organic products into its offerings.

“This combination of modern healthcare and time-honored traditions makes the Philippines a unique and appealing destination for those seeking a complete wellness experience,” Frasco said.  

What kind of services? Asked about the specific medical treatments and wellness services available in the Philippines, Frasco said the primary offerings include preventive care, cosmetic procedures, dental services, ophthalmology, orthopedics, spas and nature retreats.

According to Frasco, the country also attracts tourists with its affordable yet high-quality services. The Medical Tourism Index reported that medical procedures in the country are 40-80% cheaper compared to Western countries. 

“The pricing of the Philippines is very competitive in terms of its ability to offer health and wellness tourism packages. And most importantly, the Filipinos’ hospitality is really second to none,” she said in a mix of English and Filipino. 

The tourism department is also working to establish Tourist First Aid Facilities in Boracay, Panglao, Siargao, and El Nido, along with a Medical Tourism Concierge at Manila’s international airports. 

Economic benefits. Frasco added that this initiative