Empowering Filipinos to achieve long-term goals while living their best lives today

MANILA, Philippines – AIA Philippines, formerly Philam Life, now offers Filipinos a way to financially prepare for both their mid-term and long-term goals. AIA Ascend. The leading life insurance company offers this innovative solution to provide growth and protection by helping Filipinos build toward both mid- and long-term financial goals with a single solution.

“Filipino millennials, who, not too long ago, were talking about the challenges of adulting, have now actually adulted and are preparing to level up to the next stages of their lives,” shares Melissa Henson, chief marketing officer, AIA Philippines.

“When we looked into what concerns Filipino consumers today, we found that many of them, especially millennials, value being able to thrive and live to the fullest in the present, while building up their savings for the future. Many of them are concerned that they will have to make trade-offs between today and tomorrow, but we at AIA believe that it should not have to be an either-or situation. That’s why we developed AIA Ascend.”

AIA Ascend is tailor-fit for those who want to invest in the future but also pursue their dream life today. They can fund their children’s education and look forward to their own second degree upon retirement. They can fund “me time” and travel the world in the near term, while saving up for their dream retirement home.

They can make payments toward their current home, and have funds down the line to fund their child’s wedding or further education. The new plan supports medium-term goals through annual cash payouts and longer-term goals through a maturity benefit at age 65. AIA Ascend also offers potential bonus dividends, and life insurance coverage, should the policyholder pass before the plan matures.

AIA Ascend is designed with the flexibility to stay in lockstep with those who want to ascend to the life they want. Customers can fulfill medium-term goals and needs, or fund longer-term goals so they can enjoy their present and secure their tomorrow.

Specifically, the new AIA Ascend plan provides a cash payout equivalent to 5% of their policy’s face amount, which starts at the end of the fifth year for the five-years-to-pay