Ex-Starknet and Yuga Labs Execs Join Kraken-backed $100M L1 Nibiru Chain

Nibiru Chain, a $100 million HashKey and Kraken Ventures-backed Layer 1 blockchain, has announced two senior hires from Yuga Labs and Starknet Asia as part of its Asia expansion.

The project has appointed Yura Nam, an ex-head of StarkNet Asia, and Nicholas Lo, a former APAC Growth Manager at Bored Ape Yacht Club (BAYC) developer Yuga Labs, as Asia Growth and Asia Business Development leads, respectively.

The US-based Nibiru’s expansion goal is to cultivate local brand presence and adoption in each Asia region, said a press release sahred with Cryptonews.

Therefore, the team will focus on driving forward adoption, forging strategic partnerships, public relations, marketing engagements, offline events, community management, business development, and developer relations.

The targeted regions include Korea, Japan, India, Southeast Asia (SEA), and Chinese-speaking countries.

Furthermore, Nibiru will be hiring local community leads in each country.

The Asia team will continue to expand with ongoing role searches for Community Growth in countries such as India, Japan, Vietnam, Thailand, Indonesia, and the Philippines, it said.

The team already has relationships with “some of the major players in the region,” including builders, validators, and media companies.

It is pursuing partnerships and collaborations and is exploring opportunities to engage with the developer community through grants, hackathons, accelerators, VC funds, and other initiatives.