Farmers' Weekend Market Debuts at LCC Mall Naga City

NAGA CITY – Experience the freshest fruits, vegetables, and locally produced goods at the newly launched LCC Weekend Market in Naga City. Starting August 3, the Department of Agrarian Reform (DAR) has partnered with LCC Mall to bring farm-fresh produce directly from agrarian reform beneficiaries to your shopping cart every Saturday and Sunday.

"We are excited to bridge the gap between our local farmers and the community through this vibrant weekend market," said Renato Bequillo, DAR Provincial Agrarian Reform Program Officer. "This initiative not only offers customers the freshest produce but also provides crucial support to our hardworking farmers."

Open from 8:00 AM to 6:00 PM, the LCC Weekend Market coincides with the much-anticipated Peñafrancia Festival, which continues through September. The market offers farmers a prime retail space to showcase their harvests directly to consumers, fostering a sustainable connection between local agriculture and the community.

This effort is part of DAR's ongoing mission to create viable sales channels for agrarian reform beneficiaries. Similar markets have been successfully launched at the Philippine National Police Provincial Headquarters and SM Mall in Naga City, with the 9th Infantry "Spear" Division of the Philippine Army also recently signing a marketing agreement to further support this cause.

"This market is a fantastic opportunity for Naga City shoppers to access fresh, local goods while playing a part in uplifting our farming community," Bequillo added.

As the market opens, visitors can look forward to a bountiful selection of fresh produce, knowing their purchases are making a difference. Visit the LCC Weekend Market every Saturday and Sunday morning for the best selection and support local agriculture in the process.