Finding their niche

Most people waited for the Covid-19 pandemic to taper off before venturing into business. Nish D'Souza and wife Bela Gupta, however, did not wait for things to clear out and rolled out edamama while the world is still under strict quarantine.

Our journey in building edamama pre-dates 2020," granted Nish D'Souza, founder of edamama, an online shopping platform for mother and baby essential products.

«We had a strong thesis on the potential of e-commerce in the Philippines, which is among the fastest growing in the world today, projected to be valued at $22 Bn (binance coin) by 2025.

»The growth potential of e-commerce as a whole combined with the promise of the mom, baby and kid vertical in particular is what intrigued us as we become first-time parents ourselves.

«This country has among the highest fertility rates among major economies in Southeast Asia, with the total mother, baby and kid retail segment estimated to be worth $15 Bn.»

Selling baby and mommy products online wasn't a hard decision for the D'Souza couple. «The main challenge for families as we saw it was trustworthiness of products at affordable price points,» D'Souza explained.

«Our main priority since our inception was to build a trust platform where families were guaranteed safe, authentic and reliable products for their children and families. We set out to build a merchandising strategy based on these principles, sourcing the best products from official brands and authorized distributors only.

»We apply a strict process of vetting for safety and quality standards with the philosophy that 'if we wouldn't use it on our own children, we won't sell it on edamama."

This has paid off very well, as edamama has come to be known as a trusted platform for mothers in