For its Phl debut project: Singapore-based company targets affluent Cebuanos | The Freeman

CEBU, Philippines — Noting the rising middle class and affluent market in Cebu, Singapore-based hospitality powerhouse the Banyan Group, has tapped the Cebuano market for its debut luxury residential project in the Philippines.

The Group is working with New York-based real estate firm Nest Seekers International to introduce the ultra-luxury Banyan Tree Manila Bay project to the Cebuano market.

“Cebu’s high-end market has shown tremendous growth, and we believe Banyan Tree Manila Bay will resonate with Cebu’s discerning clientele,” said Global Investment Strategist, Donna Vicedo-Racho during the recently concluded exclusive pre-view of the project with the Cebu-based property brokers and potential buyers.

Andy Regalado, Chief Marketing Officer of Nest Seekers International and Chief Sales & Marketing Officer of Banyan Tree Manila Bay, said the development’s master plan, highlights its distinctive architectural features along with the extraordinary living experiences it promises. He showcased a life lived in splendidly spacious units, with access to the renowned Banyan Tree Spa, rooftop gardens with stunning views, infinity pools, and state-of-the-art fitness facilities, all within reach.

“Our goal is to provide a world-class experience both in living and hospitality. Banyan Tree Manila Bay will set a new standard of luxury living in the Philippines, catering to a highly sophisticated market,” Regalado explained.

“The luxury market in Manila has matured significantly, with affluent buyers seeking exclusive, world-class living spaces. Banyan Tree Manila Bay is designed to cater to this demand, offering a lifestyle that merges elegance, privacy, and convenience,” he added.

In his speech, Regalado also hinted at the Group’s plan to expand in the Philippines, which goes beyond hotel and resort developments.

Banyan Tree, globally renowned for its commitment to luxury and sustainability, is founded by billionaire Ho Kwon Ping. The Manila Bay property is its first entry into the Philippine market.

The brokers’ event in Cebu showcased Banyan Tree Manila Bay’s ultra-luxurious offerings, cementing its reputation as the pinnacle of luxury in the Philippines.

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