GMA Masterclass spotlights AI in multimedia journalist session

GMA Integrated News, GMA Regional TV and Synergy brought together the network’s multimedia journalists for a discourse on the importance and impact of Artificial Intelligence (A.I.) during the  GMA Masterclass Series: In the Age of AI  on September 30 at Studio 5, GMA Network Center.

Among the participants of the special session were anchors, correspondents, video journalists, program managers, station managers and writers from GMA Integrated News (GMAIN), GMA Regional TV and Synergy, and Super Radyo.

Providing insightful discussion on the power of AI was the panel composed of  Mav Gonzales, News Producer of GMA Integrated News;  Shafizan Johari, Multiplatform News Innovation Lead Editor of  Astro Awani; Atty.  Jesus Disini, Jr., Associate Professor of University of the Philippines College of Law; Dr.  Dominic Vincent Ligot; CEO and CTO of CirroLytix Research Services; and  Gabrielle Cayetano, Segment Production Specialist of GMAIN Digital Division.

Also present to give their thoughts on AI were  Aileen Perez, Assistant Vice President and Deputy Head for GMA Integrated News Social Media;  Rufino Ramil Escarda,  Vice President and Head of Creatives of GMA News Media Inc.; and  Theodore Ortiz, Senior Social Media Producer of GMA Integrated News.

As one of the country’s broadcast journalists, Gonzales cited how a media organization in Singapore tapped A.I. as a helpful tool in the work of journalists. “The first reason kung bakit nila ginagamit ito ay to reduce effort on mundane and repetitive tasks. If you make the work lighter for them, then they will be able to produce better stories,” she said.

During his message, GMA Senior Vice President and Head of GMA Integrated News, Regional TV, and Synergy  Oliver Victor B. Amoroso  asserted that the company’s best asset remains to be the employees even with the existence and integration of A.I.

Amoroso also highlighted the committee that was formed to further study A.I. as well as the guidelines to be followed by Kapuso journalists with the use of the technology, “We’ve also formed a sub-committee in GMA Integrated News to take an active role in looking into A.I. in news operations to ensure that, should it be used, the