Hans Sy’s leadership in sustainability recognized at PRA Outstanding Filipino Retailers Awards

MANILA, Philippines — Hans Sy, chairman of the executive committee of SM Prime Holdings, has been honored with the Philippine Retailers Association (PRA) Outstanding Filipino Retailers President Award for his visionary leadership in retail development.

Presented by the Philippine Retailers Association and the Department of Trade and Industry, the award recognizes Filipino retailers who excel in business practices, innovation and sustainability.

As SM Prime continues to grow, it has embraced forward-thinking practices that go beyond traditional retail. With 86 locations across the country, the company has revolutionized the industry by integrating immersive experiences in malls using data analytics to tailor each space to the unique needs of its customers.

SM Prime has set a new standard for retail, offering themed events, lifestyle zones and one-stop government and business centers, ultimately creating spaces that go beyond shopping.

As Hans Sy expressed: “Retail is now more than just business; it is about creating spaces that serve the community, innovate customer experiences, and help Filipinos navigate their everyday lives for a better future.” His leadership has driven the company to innovate not only in mall design but also in incorporating responsible practices that uplift local enterprises, create jobs, and foster economic growth.

For example, SM Prime’s Farmers Markets and Start-Up Markets provide micro, small and medium enterprises (MSMEs) with access to new customers. These initiatives reflect the company’s commitment to empowering communities and providing business opportunities, even in challenging times.

By connecting local farmers, cooperatives, and online sellers with customers, SM Prime has made retail a powerful force for positive change.

The company has also embraced environmentally and socially conscious efforts, such as installing 111 Electric Vehicle Charging Stations (EVCS) in 62 SM Supermalls, and continually evolving its commitment to communities through sustainable practices like rooftop solar systems and water recycling facilities.

These innovations not only support environmental goals but also ensure SM Prime remains at the forefront