How AI is transforming the business of advertising

At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message from the chief executive thanking them personally, by name and in their first language, for their hard work.

To film and edit so many messages would normally involve hundreds of hours of work, but it was much easier to pull off thanks to the industry's new best friend: artificial intelligence.

Subscribe to unlock this article Already have an active account? Log in here.
Continue reading with one of these options: Digital Edition

Digital edition access

P 125 per month
(billed annually at P 1,250)

• Access to the digital edition (accessible with up to 3 devices)
• Ad-free access to website articles up to 30 days

(No free trial for this plan) Subscribe Now Premium + Digital Edition

Ad-free access

P 80 per month
(billed annually at P 960)

• Unlimited ad-free access to website articles
• Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS Subscribe Now