ICYMI: Heart is new face of GCash

MANILA, Philippines — GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser—international fashion icon, Heart Evangelista-Escudero.

The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, now taking over our feeds.

The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe  and secure transactions, whether it be online, in-store or even abroad.

Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need—from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda.

“For me, GCash has been a game changer. You can use it for so many things, and literally EVERYWHERE! From my local cravings, shopping finds and even now that I’m getting ready to head out for Fashion Week season, there is no limit when I’ve got my GCash with me. Ang galing diba?” 

Much like Heart, there are so many new things to discover and love about GCash!

Apart from being able to send and receive money for free, and get free vouchers and discounts when paying online, thanks to the GCash Card, its users can transact seamlessly in over 200 countries—with lower foreign exchange rates vs. competitors, it instantly became one of her travel essentials!

The different scenes showcased in the brand’s new film were inspired by the star’s day-to-day life.

In fact, Heart was heavily involved in crafting the script, and dressing herself in some of her signature pieces from her personal wardrobe, some of which we’ve seen all over social media!

In my Heart, GCash is the best way to pay.

Quoting Heart’s ending line in her newest film, GCash invites its users to enjoy the best things life has to offer in the most convenient and secure way possible.

Watch the full GCash short film produced with Heart through the official GCash page @gcashofficial on Facebook and YouTube.