Level up your gaming and snacking experience with new Hershey's Choco Balls!

MANILA, Philippines — Admit it, Hershey’s chocolate is your go-to snack during video games, and we’ve all wished for a pop of fun, chocolate delight! Well, guys, our wish has been granted!

The Hershey Company in the Philippines recently unveiled Hershey's Choco Balls—creamy, bite-sized chocolates filled with crunchy cookie pieces that promise to be a hit with snacking lovers across the nation.

To celebrate the launch, Hershey’s welcomed 2,000 visitors to an unforgettable event at the Ayala Trinoma Activity Center in Quezon City last June 15.

Blending Bringing Hershey’s iconic flavors in a bite-sized format that pops and melts in your mouth, Hershey's Choco Balls will revolutionize your snacking experience and become your perfect companion during epic gaming sessions and other entertainment activities, like binge-watching your favorite movies and series.

Now you can fuel intense game levels or sweeten a movie marathon with friends, as Hershey's Choco Balls are poised to become a favorite among Gen Z and millennials, offering a perfect blend of creamy and crunchy textures for an uplifting snacking experience. They’re available in two irresistible flavors—Cookies N Crème (white) and Cookies N Chocolate (milk)—with each bite promising a burst of nostalgia and satisfaction.

Conveniently packed in small portions of 36 grams each, Hershey's Choco Balls are your go-to companion for quick breaks between games or even during work—especially if you're the type who works hard and plays hard. The size and delicious taste make them ideal for on-the-go snacking, letting Filipino consumers to “Get their Munch on with Hershey's Choco Balls!”

“Hershey's Choco Balls marks our entry into the growing hand-to-mouth snacking segment, delivering a unique creamy-crunchy sensorial experience to Filipino consumers,” said Luigi Mirri, general manager for APAC and India at The Hershey Company.

The launch event had visitors turning their #HersheysMode on at dedicated gaming zones. They competed for premium merchandise by achieving high scores. Groups of friends and families trooped to the event, including even younger children who enjoyed every moment.

For just P50, each visitor enjoyed