Marc Jacobs x Melissa ‘rain’ shoes seen to sell-out for school

MANILA, Philippines — Gone are the days when gadgets were not allowed in school, and so were plastic shoes.

Joy Cortez-Dauz, Marketing Manager for the Philippine franchise of Brazilian footwear label Melissa, observed that many schools nowadays no longer just require leather shoes among its students and teachers.

Exactly a year after the drop of the collaboration’s first set last year, Melissa’s limited-edition Marc Jacobs collection also launched its second set early this month in time for the Fourth of July or the 248th Independence Day of the United States of America. 

The second drop in the Philippines coincided with the global release in Brazil and around the world.

If last year’s first drop was inspired by American flag colors blue, red and white, an homage by the American designer Jacobs, for the second drop, Melissa and Marc Jacobs introduced a clear silhouette reminiscent of the campaign’s water-themed campaign.

Both drops had the “combination of Marc Jacobs’ fun and edgy style and the sustainable jelly design of Melissa,” said Cortez-Dauz. Both were also crafted using Melissa’s DNA of plasticity, transparency, and eco-friendly materials, mixed with fashion-forward silhouettes, chic monogram prints, and metallic finishes inspired by Marc Jacobs’ ready-to-wear pieces. Same with the first release, all pairs are made from 100% recyclable Melflex material — the footwear brand’s very own PVC — and biobased EVA, promising comfort and durability for everyday wear.

Biobased EVA, said Cortez-Dauz, makes the collection very light and ideal for traveling. The collection comes in sizes from US 5 to US 9 and 10, and is available at www.melissaphilippines.com, or exclusively in Clube Melissa locations at TriNoma, Shangri-La Mall, Uptown BGC, SM Mall of Asia, SM North Edsa, and SM Aura. 

“For this drop, we have two new SKUs (stock keeping unit), Mule and Ruby (ballerina flats) and a color update, gold,” Cortez-Dauz told Philstar.com, noting of the second drop’s “more metallics” palette.

The second set, like the initial drop last year, came in unisex or “genderless” colors and shapes.

Becky, the bestselling platform slip-on from the first drop, returns. The silhouette