'Romantasy,' 'dark college' books popular among young readers drive new trends

FRANKFURT, Germany — From "romantasy" to "dark college," legions of young readers are diving into eclectic new literary subgenres in a trend turbo-charged by social media.

At the Frankfurt Book Fair this week, fans flocked to colorful stands showcasing "new adult" literature that filled an 8,000-square-meter (86,000 square feet) hall.

The trend has been fueled by authors and publishers posting on social media, and readers giving feedback, particularly under the hashtag BookTok on TikTok.

"New adult brought me back to reading," Julia Kendall, a 30-year-old teacher, told AFP at the book fair, the world's largest.

"I didn't read at all for a while, then I held my first book by Mona Kasten in my hand and loved it," she said, referring to a popular German author of romantasy — a neologism of romance and fantasy.

New adult literature is generally aimed at readers aged 18 to 25, and usually contains more mature themes, such as explicit scenes or drug use, that could be considered off-limits for younger audiences.

Some authors have taken on a near rockstar status, with legions of fans who will queue for hours at events to meet them and get autographs.

One such popular author is Jane S. Wonda, who has written hit "dark romance" books that fuse elements of traditional romance with eroticism and darker subjects, such as violence or drugs.

The 33-year-old, who is self-published, told AFP she believed her works "break boundaries" and represent a shift away from social "over-correctness... towards something more morally grey."

For Wonda, her readers are "very close" and their responses — particularly on social media — influence her writing.

"I pay a lot of attention to what feedback readers give to me: So, what do they write to me in messages? What do they respond to the most?"

Astrid Ohletz, who runs the Germany-based independent publisher Ylva, which focuses on lesbian romance books, said the social media-driven buying behavior of young adult readers was "changing the industry."

"The big publishers are conservative. They know that they need to change — but they really don't like it," she said.

Ohletz established her own relatively small outfit 12 years ago and sells mainly