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SB19 talks about authenticity as artists, why they resonate with Pepsi’s rebrand

MANILA, Philippines — Pepsi, the iconic beverage brand, is boldly entering a new era marked by individuality and authenticity, and they've chosen to do it alongside two influential Filipino talents: the sensational Pinoy pop boyband, SB19, and renowned social media star, Mimiyuuuh.

During the electrifying Pepsi Pulse 2023 celebration held last October 8, SB19 set the Mall of Asia Concert Grounds ablaze with performances of crowd favorites such as “Liham,” “Crimzone,” and their global hit, “Gento.”

Adding an extra dose of excitement to the Pepsi Pulse event, Mimiyuuuh graced the night with her infectious energy, ensuring that the atmosphere was filled with nothing but pure fun.

The relaunch also featured the exceptional talents of Filipino singer-songwriter Ace Banzuelo and the renowned OPM band, Mayonnaise, making it an unforgettable night of music and entertainment.

Everyone from guest performers to attendees witnessed the grand celebration that unveiled Pepsi’s new visual identity and the tagline “Mas Masarap Maiba.” 

Establishing themselves as a prominent presence in the music industry, SB19 has garnered a devoted following, thanks in large part to their distinctive style.

Asked about how the message of “Mas Masarap Maiba” resonates with the group and the significance of authenticity in their artistic journey, SB19 passionately emphasized that staying true to their unique identity and dancing to their own rhythm not only fuels their creativity but also infuses a sense of joy into their craft.

“Yung pagiging unique at authentic, ‘yun talaga ang pinaka importante as an artist,” Stell told the media during the event.

“We know na sa panahon ngayon, maraming nauuso, maraming bagay na madaling magbago, and as an artist, it’s a struggle for us at lagi naming iniisip paano sasabay sa uso at kung yung next naming ilalabas na kanta ay kakagatin ba ng tao. Pero kung masyado mong inisip na sumabay sa uso, mai-stress ka at map-pressure dahil napaka fast-paced ng nangyayari sa mundo,” he continued.

Pablo added: “We believe na mapproject mo lang ang 100% mo pag minahal mo ang sarili mo at pag tinanggap mo kung sino ka. Mahahawa ang tao pag nageenjoy ka sa ginagawa mo,