Storage provider fulfills needs of MSMEs

A fulfillment service provider seriously takes notes of clients’ needs to support the growth of micro, small and medium enterprises (MSMEs).

FulFill co-founder and chief executive Joy Chua said she and co-founder and chief operating officer Che Secillano are all ears to clients’ observations and suggestions as part of scaling-up customer engagement.

“Our mission is to really help more MSMEs. What sets us apart from others is that we listen. How the original business model of FullFill a year ago from when we were planning for it, has really changed a lot. Our decisions are shaped by how and what our clients need,” she said.

“There are actually several companies offering fulfillment services. We are not unique from that standpoint. But what makes us unique, in terms of how we manage and deal with our tenants, is that we are very ‘boutiqueish’, meaning we’re more personalized, and we are always present and hands on,” Chua said.

A purely-Filipino venture, FullFill is a third-party service provider that does not only provide warehousing services, but also does inbounding processes that includes sorting of products for proper storage. It also does the packaging, the prepping of products for pick-up and last-mile delivery by clients’ through preferred logistics partner.

For cargoes from abroad, FullFill conducts quality checks, sorting, tagging, repackaging and logistics coordination.

The business model is a preferred service by many small enterprises as it eliminates the need for tenant-partners to package, address and ship each order by themselves.

FullFill offers micro-warehousing, and by listening to clients, its operations adapted to introduce the “rack” system.

“We thought that if we want to stay true to our vision, we need to open smaller spaces for MSMEs whose businesses do not fit the micro-warehouse specifications. For products like lipstick, these can be stored in smaller spaces like cabinets,” Chua said.

The rates are very affordable, she said, which makes it easier for tenant-partners to manage their operational expenditures (opex).

For clients whose products are sensitive to temperature changes, FullFill invested in a temperature-controlled room to serve