THAIFEX - Anuga Asia 2024 surges with international exhibitors, visitors

NONTHABURI, Thailand —The most extensive and impactful edition of THAIFEX - Anuga Asia 2024 has concluded, solidifying its position as Asia’s premier food and beverage trade show. This year’s event, themed “Beyond Food Experience,” showcased groundbreaking innovations, facilitated international partnerships and brought forth the industry’s future trends.

Attendance at THAIFEX - Anuga Asia 2024 hit a new record with 3,133 exhibitors from 52 countries or regions and 85,850 visitors from 131 countries/regions, of which 19,984 were foreign (an increase of 21.6% over 2023). Of the exhibitors, 2,024 were international, including participants from 9 new countries, including Bolivia, Czech Republic, Egypt, Ivory Coast, Macedonia, Mexico, Yemen, Kazakhstan and Oman, making their debut at THAIFEX - Anuga Asia.

International exhibitors extended across 12% more floor space than any other edition of the trade show, and the number of countries/provincial groups that exhibited at THAIFEX - Anuga Asia increased from 39 in 2023 to 57 in 2024.

“THAIFEX - Anuga Asia has once again proven its international significance, drawing participants from across the globe and fostering meaningful industry connections,” said Mathias Kuepper, managing director and VP Asia-Pacific, Koelnmesse. “For the past 100 years, Koelnmesse has been instrumental in building trade relations. Events like THAIFEX - Anuga Asia continue to build bridges between businesses, people and nations.”

THAIFEX - Anuga Asia 2024 featured 11 signature trade shows, 11 trends, six special shows and three supporting programmes, including the Hosted Buyer Programme, the Future Food Experience+ talks and the Thailand Ultimate Chef Challenge. 

“We see tremendous interest from international exhibitors at THAIFEX - Anuga Asia to expand their footprint significantly at the show in 2025, driven by the immense benefits and successful outcomes they’ve experienced at the event this year,” said Wendy Lim, general manager for Food & Food Technology Exhibitions Asia-Pacific, Koelnmesse. 

The Italian pavilion aims to double its floor space to showcase 50 to 100 brands, driven by the tremendous interest in Italian food in Thailand and