Thailand DITP joins hands with two private sector giants, gears up for THAIFEX – Anuga Asia 2024

MANILA, Philippines – Thailand's Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand (TCC) and The Thai Chamber of Commerce, and Koelnmesse (KM) are set to host THAIFEX – Anuga Asia 2024, the largest and most comprehensive food and beverage trade show in Asia, from May 28 to June 1 2024 at IMPACT Muang Thong Thani.

Under the  “Beyond Food Experience” concept, the event will go beyond being a mere food trade show. It will provide a platform for food and beverage businesses, retailers, supermarkets, department stores, hotels, hypermarkets, restaurants and those seeking to find partners and negotiate business deals to connect with leading Thai and international companies.

Participants will stay updated on the latest product trends and consumer demands to enhance business success. Business negotiations will take place over five days, and the general public will be allowed to visit and purchase products on the event's final day.

Phusit Ratanakul Sereroengrit, director-general of DITP said that the food industry is one of the most important sectors contributing to Thailand's exports.

In 2023, food exports expanded by 2.7% from the previous year, amounting to a value of $39,892.89 million, or approximately 1.37 trillion baht.  For 2024, it is expected that Thai food exports will increase by around 2%, estimated at a value of approximately $40,690.75 million, or over 1.4 trillion baht.

This growth is supported by the recovery of developing and emerging economies and the tourism and service sectors, as well as the favourable exchange rate of the Thai baht, which is beneficial to Thailand's export sector. In addition, the El Niño phenomenon has reduced agricultural production, leading to increased demand for food.

According to Sereroengrit, THAIFEX – Anuga Asia is an opportunity for entrepreneurs in the food and beverage industry as it is a global trading platform that creates new market opportunities.

"This event not only emphasizes Thailand's potential as a leader in producing and exporting high-quality food on a global scale, following the Thai Kitchen to the World policy of Thailand’s Ministry of Commerce, but also gathers food