The Philippines' youngest CEO, 8, taps 'It's Showtime' KaraoKids as endorsers

MANILA, Philippines — Eight-year-old Kryzl Jorge, believed to be the youngest chief executive officer in the Philippines, tapped peers of her age to be the new endorsers of her company Purple Hearts.

The brand recently launched new health supplements, Veggie Boost and Fruity Boost, for children to obtain essential vitamins.

Endorsing the new products are a few of the KaraoKids from noontime variety show "It's Showtime": Argus Aspiras, Princess Kathryn "Kulot" Caponpon, and Arianah Kelsey Lasam.

Purple Hearts entered a partnership with "It's Showtime" last week in an effort to better spread awareness of its products like the new supplements.

"Ito ay mahalaga dahil ito ay tumutulong sa amin na lumakas. Ang pagkain ng masustansyang pagkain ay ang pinakamagandang bagay na maaari mong gawin," Kryzl said on the importance of health.

Kryzl also launched the Purple Hearts Foundation, which focuses on assisting the less fortunate suffering from malnutrition and micronutrient deficiency.

The supplements' launch coincidentally occured on Kryzl's 8th birthday, attended by the new endorsers and several celebrity moms.

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