‘Violated’: Puyat family says ‘Gil Tulog’ signs for marketing stunt crossed the line

MANILA, Philippines – The Makati City government took down on Friday, July 26, the viral “Gil Tulog” street signs posted along Gil Puyat Avenue.

Makati Mayor Abby Binay said in a statement on Friday that the move to change the street signs did not reach her office, adding that she has reprimanded city officials involved in the approval of the project.

“If it went through me, it would be rejected immediately. The city officials who issued the permit should have exercised prudence. They should have been more thorough,” she said in a mix of English and Filipino.

“What has happened to our sense of respect for each other. There is a line we should not cross in measuring our own self-respect,” Puyat’s son Victor told Rappler.

RAPPLER EXCLUSIVE: Victor Puyat, son of the late Senate president Gil Puyat, slams the viral “Gil Tulog” street signs that were posted in various parts of Gil Puyat Avenue in Makati City. The signs have since been taken down, Friday, July 26, as ordered by Makati Mayor Abby… pic.twitter.com/i8XoMq3vYF

“Our name is not to be violated by reasons that are financial, political, or otherwise,” he added.

Meanwhile, great granddaughter Erika Puyat Lontok responded in a Facebook post, saying, “Besmirching my late great grandfather’s name to sell freaking melatonin is so disrespectful.”

Eagle-eyed Makati residents and social media users saw on Thursday, July 25 signs along various parts of Gil Puyat Avenue changed to “Gil Tulog Ave. (formerly Gil Puyat).”

It’s real. Hmm i wonder who put this up there