Women make the first move on this dating app

MANILA, Philippines — In a sea of male-dominated dating apps, one distinguishes itself by being a women-first dating app and continuously developing features that give women more choices to make the first move.

Launched in 2014, Bumble is giving women more control of their dating lives by flipping traditional gender roles and challenging the antiquated rules of dating.

It recently unveiled an updated brand identity and app design, and launched a suite of new features, including more ways for women to "Make The First Move." 

Today, the app is expanding upon its "make the first move" requirement by introducing choice in how a connection is made with Opening Moves. Additionally, Bumble is making its profile creation quicker and more intentional, expanding its dating intentions and making updates to its compatibility algorithms.

Recent Bumble research on 6,138 women aged 23 to 35, who responded between April 5 to 12, 2024, shows women’s experiences have evolved, especially regarding empowerment in online dating.

Equality remains a priority in relationships with the overwhelming majority (92%) of women stating it is a top marker in romance. However, how women define equality has evolved with almost nine in 10 (88%) single women surveyed on the app globally stating that equality is about personal choice and autonomy to decide what is best for her.

The dating app also has features that combat non-consensual lewd content, and leverages artificial intelligence (AI) to automatically block spam, scam and fake profiles. According to research, the majority of women surveyed (60%) use the app because they believe it delivers a better experience for them.

With the launch of "Opening Moves," which is an evolution of the app’s signature "Make the First Move," women on it have even more choices now in how they connect.

The new feature gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control. Nearly half of women (46%) surveyed on the app shared that having more ways to start a conversation would make their dating app experience even better.

They can use one of its recommended Opening