4 digital solutions from GCash to help businesses maximize the holiday season

MANILA, Philippines — The Ber months have started and businesses are busier than ever to capture their targets in the merriest and wildest quarter—commerce-wise—of the year.

Everybody knows GCash as an e-wallet, but it’s also a B2B giant enabling brands to strategize their sales and connect with their customers well. So, in time for the much-awaited shopping season, the country’s #1 finance super app launched the latest of its event series, GCash Insider: Mega Holiday in Xylo BGC in Taguig.

Corporate marketing teams, business enthusiasts, industry experts and thought leaders gathered in the event that discussed the latest trends, insights and marketing strategies under GCash’s Partner Solutions Suite.

Thanks to GCash, here are four innovative solutions that can win customers this Christmas and beyond:

Leveraging the capabilities of AI, GCash empowers businesses to finely tailor their advertising campaigns, catering to the specific preferences of their target demographics.

With cutting-edge features such as uniformed reinforcement learning, featurized action catalog, extensive personalization options, and customer 360, GCash’s Hyper AI Ads (Beta) discern the ideal campaign offers tailored to individual customers.

“The influence of AI on society is very evident. This cutting-edge technology is very useful in creating communication campaigns for your audience as it uses data to come up with logical and sound decisions that will boost brand visibility, improve activation, increase usage and grow retention rates. This AI-enabled feature will now easily answer which offer is right for this GCash user,” GCash Head of Insights, Analytics and Globe Synergies Claude Gomez said during the event.

Beyond preferences, geographical proximity is a pivotal factor in executing effective marketing strategies. GCash takes geo-tagging to the next level by capturing advanced location-based features.

Users located within a targeted radius of as close as 100 meters can now receive real-time updates and immediate notifications regarding their favorite local restaurants, businesses and brands, all right within their vicinity.

“With Geo-target Ads, brands can banner new offers, advertise