Acer unveils new ‘Conscious Technology’ branding
DUBAI, United Arab Emirates — International tech company Acer unveiled recently its “Conscious Technology” vision for technology designed and made with consideration for the future.
It also shared its ongoing climate efforts, while a showcase of two new energy storage solutions and a climate exhibition featuring technology and product concepts were made open to the public.
“The ‘Conscious Technology’ concept is designed with human at the heart, and the planet in mind,” Acer Chairman and Chief Executive Officer (CEO) Jason Chen said at his keynote message during the launch attended by Philstar.com.
“To help tackle the increasing challenges posed by climate change, on the product side, Acer is proposing ‘Conscious Technology’ designed and made with consideration for the future,” said Jerry Kao, Acer Inc. Chief Operating Officer.
According to Chen, the concept involves a lot of initiatives, and the three that the company was most proud of were:
Only two years ago, the company expanded its supply chain via the project Earthion, a combination of the names “Earth” and “mission.” Under this project, six missions related to climate change were launched, including energy, product design, packaging design, production, logistics, and recycling, Chen shared.
Founded in 1976, Acer is one of the world’s top ICT companies with a presence in more than 160 countries. As it evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. The company stated that its 7,700 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology.
“I’ve known Acer for a long time. I believe it’s one of the world’s most important companies. It has been for 47 years. But even more important, it is one of the world’s most human companies. It was founded by Stan Shih with the mission to break barriers between people and technology,” attested Michael Birkin, CEO of kyu, the strategic operating unit of Japanese advertising and
