AIA Philippines expands Hope for the Breast program – free breast cancer screenings in Metro Manila

MANILA, Philippines — With over 27,000 women in the Philippines diagnosed with breast cancer in 2021 alone, the need for early detection and treatment has never been more urgent. AIA Philippines, formerly Philam Life and one of the country’s largest life insurance companies, is tackling this challenge head-on by recently bringing its free breast cancer screening program Hope for the Breast to Quezon City.

A key component of the Hope for the Breast program is Hope Mobi Clinic, a partnership between AIA Philippines and The Medical City, which offers free breast cancer screenings and comprehensive treatment support to Filipino women. Equipped with advanced mammography technology, this clinic-on-wheels travels to communities, eliminating barriers of cost and distance that often prevent women from accessing this vital healthcare service.

Since its launch last year, Hope Mobi Clinic has become a crucial resource in the fight against breast cancer across the Philippines—with 1000 women in San Juan, Pasig, and recently Quezon City benefitting from these free screenings.

"It's inspiring to see how the Hope Mobi Clinic is empowering women to take charge of their health. By bringing these vital services directly to their communities, we're breaking down barriers and making early detection a reality for more Filipino women," AIA Philippines chief marketing officer Melissa Henson said. "We're dedicated to supporting them every step of the way, to help them feel secure and confident throughout their health journey."

Women diagnosed with breast cancer through Hope Mobi Clinic will also have access to The Medical City’s network of specialists and treatment facilities, ensuring they receive the best possible care.

"Our partnership with AIA is unique because it combines their expertise in insurance and financial support with The Medical City's commitment to providing high-quality healthcare," said Dr. Beatrice Tiangco, director of Augusto P. Sarmiento Cancer Institute, at The Medical City.

The impact of Hope Mobi Clinic is best illustrated through the story of Shirley, a senior citizen resident who called the program "a godsend." After receiving a malignant diagnosis, she shared,