Bayanihan in the digital age: Filipino women in ecommerce

MANILA, Philippines — In Metro Manila, where centuries-old traditions intersect with a modern urban pulse, a remarkable transformation is unfolding. As the golden hues of sunset give way to the neon-lit nights, the Philippines is not just witnessing the rise of skyscrapers, but also a booming digital ecosystem.

Within this digital landscape, Edmark Live Mall highlights the fusion of innovation and adaptability. What truly distinguishes this establishment, however, isn’t solely its digital offerings or the array of products that line its shelves. It’s the trailblazing visionaries at its helm.

Three women, each a linchpin in this transformative voyage, come together, harnessing their collective strengths, to steer Edmark Live Mall through the tempestuous seas of commerce and the ever-evolving world of digital innovation.

While the domain of operations often revolves around schedules, deliveries and process efficiencies, Nilda showcases the power of adaptability. No longer confined to traditional logistical challenges, she revels in the myriad of possibilities the digital realm offers.

“To me, digital isn’t just a platform. It’s a new world, brimming with uncharted paths,” Nilda reflects. By constantly adjusting and realigning, she ensures that Edmark Live Mall’s operations remain seamless and innovative.

Leading the marketing department, Marilou blends traditional storytelling with modern techniques. In an era dominated by bytes and pixels, she crafts narratives that resonate deeply with the Filipino heart.

“Our ancestors passed down tales by word of mouth. Now, we narrate our stories through bytes and pixels. The essence stays unchanged,” she muses. Under her guidance, each campaign doesn’t just promote; it tells a story, drawing customers into the Edmark Live Mall narrative.

Joy offers a fresh perspective on finance, seeing beyond numbers and spreadsheets. For her, embracing the e-commerce wave was more than just a strategic decision; it was about understanding the evolving aspirations of a nation. “Money is a language. In the digital age, it speaks of aspirations, dreams and the courage to change,” she remarks. Her ability lies not only in crunching numbers but