Brazil readies for Madonna's free Copacabana Beach mega-concert

RIO DE JANEIRO, Brazil — Madonna's long-awaited free concert on Rio de Janeiro's Copacabana Beach has upended the neighborhood, with over a million fans expected — but for retired resident Mario Renato Borges, it's the least the singer deserves.

"Welcome, Queen," read some posters near the huge stage erected on the Brazilian beach, where Madonna will on Saturday give the biggest show of her 40-year career and the last of her "Celebration Tour."

The 65-year-old American singer arrived in the coastal city on Monday after more than 80 shows in Europe, the United States and Mexico. This will be her only stop in South America.

The "Like A Virgin" and "Material Girl" performer traveled to Brazil with three planes and 270 tons of equipment, according to her production company.

She has set up camp at the luxurious Copacabana Palace hotel, connected to the stage by a suspended catwalk that dozens of fans crowded under this week, hoping to catch a glimpse of the pop star.

Thanks to free admission, organizers expect Madonna's concert to produce the "world's biggest dance floor" of up to 1.5 million people — a figure only reached on the same beach by the Rolling Stones in 2006.

"The traffic is chaos but the concert will be great, especially because it's Madonna, the queen of pop," said resident Borges, who lives in Leme, a neighborhood at the end of Copacabana Beach.

Madonna's fourth performance in Rio will contribute some 293 million reais (US$57 million) to the local economy, an income 30 times higher than what city authorities invested, according to the mayor's office.

Around 150,000 foreigners are expected to swarm the city, with most hotels already fully booked.

"This will undoubtedly be one of Rio's biggest international events. It will boost our economy and attract tourists from Brazil, Latin American and all over the world," said the city's Tourism Secretary Daniela Maia.

Madonna fever is clear to see in Rio — the so-called "Marvelous City" — as the hours tick down to her performance.

At the Lix printing shop in the popular downtown Saara shopping district, the songs of the "Material Girl" are playing on loop to inspire devotees who can choose from personalized