Do it the via AI, the Coca-Cola way

Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital holiday cards — even a day after Christmas — using the latest AI technology.

Consumers can experiment with the holiday-themed content to make their own shareable holiday cards on CreateRealMagic.com, including Coca-Cola's cherished depictions of Santa Claus, created by Haddon Sundblom in 1931, and the company's much-loved family of polar bears, first used by the company in 1993. By sharing these storied assets with consumers — and allowing them to be seen through the prism of new technology — they can be re-discovered by a younger generation.

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