Filipinos becoming more mindful of snacking habits – State of Snacking report

MANILA, Philippines — Global snacking company Mondelez International has released the fifth edition of its State of Snacking report. According to the report, consumers are eating more small meals, snacking mindfully with attention and intention, staying loyal to their favorite snack brands, and choosing snacks made more sustainably.

In a panel discussion about the State of Snacking in the Philippines, experts confirm that Filipinos are being more mindful both for well-being and for the planet.

The State of Snacking is a global consumer trends study examining insights on how consumers make snacking decisions. The fifth annual report reveals global consumers are still snacking strong.

Developed in partnership with consumer polling specialist The Harris Poll, the report was launched five years ago in support of Mondelez International’s mission to lead the future of snacking. The past half-decade of tracking attitudes and behaviors among thousands of consumers across 12 countries has shown a consistent trendline of consumers demonstrating a preference for snacks over meals.

To understand how Filipinos are snacking these days, a panel discussion was facilitated by Mondelez International together with experts in the field of nutrition, well-being, snacking and sustainability. Here are some insights uncovered by the panel discussion:

In line with the last five years of data, consumers have continued to prefer snacks over traditional meals in 2023.

According to panelist Dr. Imelda Angeles-Agdeppa, a registered nutritionist-dietitian and the former Director of the Food and Nutrition Research Institute of the Department of Science and Technology (FNRI-DOST), “Eating smaller meals or larger meals depends on the lifestyle habits and health condition of a person. Research have shown that eating smaller meals frequently can help appease hunger, improve appetite control and can prevent overeating. Also, it helps us to digest better because we are putting small, manageable quantities of food into the body bit by bit rather than larger meals. It is easier for our gut to process and absorb vitamins and minerals from our foods when we eat smaller quantities more frequently.