Gawad Madiskarte 2024 honors mompreneurs with most innovative, sustainable businesses

MANILA, Philippines — Filipino mothers are the role models the world needs. Not only are they caring, nurturing and resilient, they also bring communities together and embody the country’s spirit of innovation. When something is lacking, they find ways to make it whole; when they are constrained by their financial situation, they dig deep into their experiences to find solutions.

They do all this with a smile as they share advice and encourage each other. These are the moms of Madiskarte Moms PH (MMPH), an online community of mom entrepreneurs helping women start their path to financial freedom. Founded during the pandemic when thousands of women lost their jobs, moms added another role to their name: mompreneur.

PLDT Home recognized from the outset that this movement was the future of entrepreneurship in the Philippines. Building empires from home—starting with micro-, small and medium enterprises (MSMEs)—is the new way to financial independence as the platform lets mompreneurs showcase their ability to learn new skills and manage their roles as caregivers, teachers, and business owners.

Today, the community has 190,000 members, 450+ members turned brand affiliates, 150 recipients of business toolkits, over 24,900 trained mompreneurs, and 16 online masterclasses and webinars.

And so, Gawad Madiskarte was born to celebrate the triumphs of Filipino mompreneurs, those who inspire not just their families but their communities through their creativity and hard work. The awards are supported by PLDT Home as part of its commitment to nation building and its purpose of inspiring innovation and meaningful connections.

Gawad Madiskarte 2024 is set for October 19 at Seda Hotel in BGC. It will award mompreneurs in three categories: Diskarteng Angat, Diskarteng Eco-friendly and Diskarteng May Puso in start-up and scale-up divisions.

The panel of judges is composed of Butch Jimenez, COO, PLDT Inc.; Jonjon San Agustin, EVP for marketing, SM Supermalls; Tweetie de Leon, owner of TdLG Designs; Angela Chongco, owner of Mayumi Organics; Pia Hontiveros, broadcast journalist; and Annette Gozon-Valdes, president, GMA Films.

Gawad Madiskarte 2024 puts the spotlight on mompreneurs who