GCash builds digital ecosystem where women can thrive

MANILA, Philippines — In its mission to boost financial inclusion in the Philippines, leading finance app GCash is paving the way to create a digital ecosystem where women can thrive along with their businesses and families. 

According to the Philippine Institute for Development Studies (PIDS), 43.62% of women-led micro, small, and medium enterprises (MSMEs) were established in 2020 as the world was compelled to embrace digitalization due to mobility restrictions caused by the pandemic.

“GCash is at the forefront of providing financial services to all Filipinos, especially the underserved sectors. With this mission, we see our financial solutions benefiting Filipinas wherever they are, with women comprising 55% of the 94 million individuals who have tried GCash. We’re also proud to say that over half of the social sellers we empower with cashless payment solutions are women,” said Martha Sazon, the trailblazing woman president and CEO who’s been leading GCash towards its financial inclusion goals.

“GCash believes in empowering women as they thrive in managing businesses in this digital age. In line with our advocacy of increasing the participation of women in the tech-industry, women comprise almost half of GCash employees, and nearly half of our leadership team are women changemakers. These women are all part of the company’s mission of championing financial inclusion for all Filipinos,” Sazon added.

GCash Pera Outlet (GCash PO) has been an invaluable ally for enterprising women across the country. 66% of GCash PO owners are women who use the service to further expand their small businesses, like sari-sari stories, while helping provide additional income for their families.

Aside from providing digital tools to better manage women-led enterprises, GCash has also been providing starting capital and a lifeline for women through its suite of digital lending products.

Two in three of the more than 3.9 million unique borrowers empowered by GCash credit affiliate FUSE Lending are women. These are done through innovative lending solutions like GCredit, GLoan, and GGives.

With the help of the Bangko Sentral ng Pilipinas’ (BSP) and the Department of the Interior and