'GCash Para sa Lahat': Going beyond access to help Filipinos thrive everyday toward a better future

MANILA, Philippines — When the Philippines' leading finance super app and largest cashless ecosystem GCash was founded 20 years ago, it was anchored by a vision since the start: financial inclusion for Filipinos.

GCash had its humble beginnings as an SMS-based eMoney Transfer Service, before going on to become the country's first $5-billion unicorn and a transformative force in the Philippines' financial inclusion and economic empowerment.

As of end-2023, over 94 million Filipinos in the Philippines have tried GCash, putting it in a powerful and impactful position to revolutionize savings, loans, insurance, and other financial services in the Philippines. With its comprehensive suite of products and services, GCash has now gone beyond basic digital financial access to being a partner of Filipinos in every financial aspect of their lives.

"These past 20 years, we have made strides to provide more Filipinos with access to financial services. Now, we want to take it a step further and be their partner towards financial health and wellness," GCash President and CEO Martha Sazon said.

"Encouraged by the vision set by the Bangko Sentral ng Pilipinas and the United Nations towards digital financial inclusion, we will keep innovating to help Filipinos thrive everyday, be ready for a rainy day, and prepare for one day."

GCash has bridged the gap between unbanked Filipinos and financial services that prove essential to making everyday lives better.

The app’s dedication to financial inclusion is evident in its user base, with 90% coming from lower socioeconomic classes, 70% from outside the National Capital Region, and 57% compromising women. Moreover, marginalized groups that are traditionally unbanked, unserved and underserved–such as farmers and fisherfolk–also make up GCash's user base.

Through its user-friendly platform, comprehensive array of responsive services, and focus on finance management, GCash has made it easier for Filipinos from all walks of life to transact, save, invest and access credit. All of these can be done without the need for a traditional bank account, right from the convenience of their mobile phones.

GCash has also played a significant role in