Go Negosyo to step up mentoring this year

MANILA, Philippines — For the country’s micro, small and medium enterprises (MSMEs), 2024 will be a good year, according to Go Negosyo founder Joey Concepcion, as the non-profit institution prepares to hold its first entrepreneurship event for the year – 3M on Wheels at the TriNoma Mall in Quezon City on Jan. 20.

“The free entrepreneurship mentoring event this Saturday demonstrates how our efforts for MSMEs will intensify this year, especially considering the bright prospects for our country’s economy,” Concepcion said, referring to how experts and economists expect continued progress for the Philippine economy this year despite global economic challenges, as well as affirmation of the Philippine delegation to the 2024 World Economic Forum that the Philippines is the best place in the region for foreign investments.

“I am glad that Speaker Martin Romualdez reiterated the President’s message, that the Philippines is ready, and that we are a bright spot amidst the global recession,” he said.

In response, Concepcion said Go Negosyo plans to hold at least 50 of its free entrepreneurship mentoring events this year and double the number of small entrepreneurs they can help start and grow their businesses.

For the event this Saturday, MSMEs from Quezon City and nearby cities are expected to flock to the TriNoma Mall’s Activity Center to receive free entrepreneurship coaching from veteran mentors and top business executives. They can also explore available marketing options and financing services from the various participating companies during the event. Quezon City Mayor Joy Belmonte will be on hand to welcome the participants.

“For the Philippines to rise above poverty, we really have to scale up our MSMEs,” Concepcion said.

A special part of the program will be a short talk by entrepreneur and content creator Isabel Magalona Go, who founded her business But First Coffee during the pandemic. She will share how small entrepreneurs can use readily available social media tools to promote and market their products and services.

3M on Wheels is a program of the Philippine Center for Entrepreneurship (Go Negosyo). In addition to free one-on-one coaching for active and