Grab Philippines gears up its game in time for the holidays

MANILA, Philippines — With holiday cheer and festive vibes comes something that’s not exactly joyous: the dreaded Christmas rush.

And when you’re someone living in a metropolis like Metro Manila, you know that it is, quite literally, a rush—the dreaded “carmaggedon,” gridlocked streets, even malls are packed tight, especially on weekends. 

Grab Philippines is aware of this. And in a bid to reduce holiday stress among Filipinos in this most wonderful time of the year, Grab has upped its game just in time for Christmas. 

Being the proactive company that it has always been, Grab has implemented a range of mobility solutions aimed at optimizing fleet utilization, guaranteeing that every GrabCar on the road is maximized.  

It comes with little surprise that as the holiday season comes around, there is a notable increase in demand for mobility services; Grab has also observed this over the years. 

GrabCar demand then is expected to increase by at least 20% this month, with a spike of up to +45% in the second and third week. This uptick may challenge supply allocation, which the superapp addresses through its vehicle maximization strategy. 

“The experience of our passengers, consumers and partners on Grab is our utmost priority," asserted Ronald Roda, chief operating officer of Grab Philippines, during the media roundtable event last December 1 at the Grab Partner Center in Marikina. 

He emphasized how Grab leverages its data, platform and technology to understand and foresee the challenges faced by its stakeholders. This enables Grab to take proactive steps in developing solutions that directly address these concerns. 

Roda added: “Every Filipino should be able to partake in the long-lasting holiday festivities with the help and support of Grab’s mobility services." 

As a dependable partner to every Filipino, Grab is determined to ensure a worry-free holiday season for all.

Regular Grab users—be it for mobility, food and express delivery—know how reliable the Grab superapp is. This is a result of the company’s relentless pursuit of platform reliability. 

It is no different this holiday season, as Grab has activated an array of mobility solutions that optimize the