Henann announces 7 new resorts; 1 to compete with Shangri-La Boracay

MANILA, Philippines — Among the hotels that dot the beachfront of the famous island destination, old and new Boracay visitors would undoubtedly take notice of one brand that they will come across when they walk the stretch of Stations 1 to 3. 

Henann is arguably the most recognizable hotel chain in the island paradise with seven hotels taking up prime lots along the beachfront, and the long-time Boracay brand is set to add more hotel resorts in the years to come. 

Henann is planning to have its first luxury branded resort that could rival Shangri-La Boracay. 

Vice president Karl Hendrik Chusuey confirmed the plan to Philstar.com in an exclusive interview. 

"I think we will have our first luxury brand here in Boracay. It will be called Anali. It's actually my mother's name, based on Anna Lissa. That would be our first luxury brand since Henann, we position it as premium," Karl said. 

Henann is derived from his parents' names, Henry and Anna Lissa. Dr. Henry is the outgoing chairman of Henann Group of Resorts. He started his first hotel resort in the island, then called Boracay Regency, in 1998.

Former Aklan governor Florencio Miraflores also confirmed this plan during his speech at the 25th anniversary last September 25 held in Henann Regency Resort and Spa, formerly Boracay Regency. 

"Just this morning, we had a groundbreaking ceremony at the far end of the White Beach where the former Boracay Terraces was located. That will be the luxury hotel of the Henann Group of Companies that will compete with Shangri-La of Boracay," the governor said. 

At the same event, it was announced that Dr. Chusuey is retiring from his post in the board. He is letting his children take the rein. 

Like Karl, his siblings work for the company. His older brother, Alfonso Louis, is the president and handles the development of resorts, while their youngest and only sister, Christina Ann, is the head of accounting. 

New Henann properties are set to rise in other popular island or beach destinations like Mactan in Cebu and Malcapuya Island and Coron in Palawan. Bohol will have two more properties apart from Henann Resort Alona Beach and Henann Tawala Resort. 

Currently, Henann Group of