Radisson Hotel Group enters Philippines with signing of Fridays Boracay
Radisson Hotel Group has reached an important milestone in its expansion strategy with the signing of Fridays Boracay, A Radisson Collection Resort, which represents the group’s entry into Boracay, one of the world’s most popular beach destinations.
This also marks the debut of the Radisson Collection brand in the Southeast Asian archipelago.
Radisson Collection is a lifestyle luxury brand with a unique portfolio of iconic properties inspired by their locale, yet united by bespoke design. Each hotel offers a template for contemporary living, with exceptional experiences across dining, fitness, wellness and sustainability.
The launch of the Radisson Collection in the Philippines, and the group’s arrival in Boracay, demonstrate the company’s commitment to the future of tourism and hospitality in the country.
Famous around the world for its beautiful beaches, crystal-clear seas, and world-class water sports, Boracay welcomed 1.76 million visitors in 2022, and is on track to exceed two million guests by the end of 2023.
Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group, said: “We are excited to announce the signing of Fridays Boracay, which will mark the debut of the Radisson Collection, our curated luxury lifestyle concept, in the Philippines. Boracay is a highly sought-after destination, so we are excited to create a compelling new option for domestic and international visitors to the island. This marks another milestone in our nationwide expansion strategy in the Philippines, as we continue to introduce our innovative brands to the country’s most dynamic cities and desirable islands.”
Jose Marcel Panlilio, Chairman of Fridays Holdings, Inc. added: “We are delighted to work with the Radisson Hotel Group and to step into this exciting new era, as we revitalize our iconic property to become Fridays Boracay, A Radisson Collection resort for generations to come. Our resort has been an icon of Boracay’s hospitality scene for almost 40 years. By partnering with Radisson Hotel Group and becoming the first Radisson Collection hotel in the Philippines, we look forward to attracting international guests to discover this world-famous island.”