HIGHLIGHTS: THAIFEX Anuga Asia 2024 draws record crowd of 85,000, sets stage for Asia’s F&B boom

NONTHABURI, Thailand — With a record-breaking 85,850 visitors from 131 countries and regions, THAIFEX Anuga Asia 2024 has cemented its status as Asia's premier international expo for the food and beverage industry, setting the stage for significant growth and development in the Asian F&B market.

Held last May 28 to 31 at the IMPACT Exhibition and Convention Center in Nonthaburi province, Thailand, the 32nd edition of THAIFEX Anuga Asia 2024 spotlighted products, innovations, solutions and trends in regional and global food scenes that are shaping the industry's future.

The high turnout at THAIFEX Anuga Asia 2024 highlights the increasing significance of the Asian F&B market on a global scale, with a notable jump from last year’s 78,764 visitors and a remarkable 22% surge in international attendees, emphasizing its worldwide appeal and the heightened interest in the Asian F&B sector.

Themed “Beyond Food Experience,” here’s what went down at the five-day event in Thailand: 

In a press conference, Koelnmesse Managing Director and Vice-President Asia Pacific Mathias Kuepper said THAIFEX can contribute to boosting Asian economy by providing a platform for collaborations. It can help address concerns that the food supply chain is facing today such as logistics and raw materials. 

“It’s really critical to set this in motion once a year, and then we have a year for people to go back and do their business and trade, and then return here next year and be inspired again,” he said. 

Additionally, Lynn How, THAIFEX - Anuga Asia project director, highlighted Koelnmesse's various initiatives aimed at supporting farmers and producers in exporting essential raw materials from their countries.

"We organize workshops to provide insights into how other companies conduct their business in Asia or internationally. Furthermore, we run hosted buyer programs where we bring buyers to them,” she said.

Koelnmesse announced that starting in 2025, the United States Department of Agriculture (USDA) will officially endorse THAIFEX – Anuga Asia, showing a joint commitment to boosting global business opportunities and economic prosperity. 

The announcement came from Robert Frank Godec, the