Hong Kong Gov’t Intervenes to Buy Olympic Games TV Rights – Global Bulletin

Patrick Frater Asia Bureau Chief The Hong Kong government has licensed the broadcast rights to the Summer Olympic Games in Paris. It intends to relicense the rights to four TV broadcasters in the city – TVB, ViuTV, HOY TV and government-owned RTHK. While in most territories, broadcasters negotiate directly with the International Olympic Committee or its agents, the Hong Kong government previously intervened in bidding for rights to the Tokyo Olympics, held in 2021.

It also organized large public screenings in shopping malls.
“By procuring the broadcasting rights for these two games in Hong Kong, members of the public will be able to enjoy the Paris OG and PG [Paralympic Games] on television free of charge, and to cheer for Mainland and Hong Kong athletes,” said Secretary for Culture, Sports and Tourism, Kevin Yeung.
While the cost of the rights was not disclosed, Yeung said that the fee was lower than the rights for Tokyo. If correct, that may reflect the six-hour time difference between France and Hong Kong during the summer. Streamer Lionsgate Play has partnered with Maldives telecommunications company Dhiraagu, which caters to more than half a million customers, to provide its service in the country.

Dhiraagu customers can now subscribe to Lionsgate Play’s mobile application through Dhiraagu eZone, the company’s entertainment and gaming platform, directly via Dhiraagu App. “This collaboration marks a significant milestone as Dhiraagu customers will now become the first in Maldives to enjoy exclusive access to Lionsgate Play’s vast and exceptional content library,” said Mohamed Mirshan Hassan, director, brand and marketing communications at Dhiraagu. “Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market,” added Rohit Jain, president, Lionsgate Play, Asia.