HSMA’s 2nd Sales & Marketing Summit to spotlight hospitality trends, address travel industry woes

MANILA, Philippines— The Hotel Sales and Marketing Association (HSMA), the premier organization of hotel sales and marketing leaders in the Philippines, is set to stage the second Sales & Marketing Summit this month.

Last week, HSMA announced the upcoming second edition of the Sales & Marketing Summit with the theme, “Hospitality Unleashed: Breaking Boundaries and Creating Connections," focused on helping the tourism and hospitality professionals navigate the industry.

Happening now: The launch of the 2nd HSMA Sales & Marketing Summit, gathering hotel and resort marketing leaders to discuss the hospitality industry trends. The 2nd edition will be held on June 27, 2024. @PhilstarNews pic.twitter.com/TrrdJnlW6b

The upcoming summit will take place on June 27, 2024 at the Manila Ballroom of the Manila Marriott Hotel in Pasay City. The HSMA said it is open to both members and non-members, including sales and marketing professionals of any industry, educators and students.

Like last year, the group is expecting 300 attendees.

This year, the summit will be bigger with a powerhouse lineup of speakers and panelists from business, finance, media and tourism who will be sharing valuable information on the latest marketing trends and industry best practices.

Among the topics that will be discussed include the emergence of artificial intelligence and how the hospitality industry can adapt; online marketing strategies; insights on the future of travel; Meetings, Incentives, Conventions & Events (MICE) in the Philippines; talent development and retention as well as sustainable tourism, among others.

Here are the major segments of the summit as well as the resource person and topics that will be covered.

Loleth So, HSMA President and Group Commercial Director of Megaworld Hotels & Resorts, said that they opened the day-long event to all as their organization seeks to help not only hospitality marketing practitioners but also the industry insiders, owners and the academe.

The HSMA members said the topics were handpicked and made time to learn about the latest trends post-COVID-19 pandemic and discuss how the attendees can shape the future of the hospitality and tourism industry