Mimiyuuuh named face of multi-benefit makeup range

MANILA, Philippines — Avon, the company that believes “a better world for women is a better world for all,” is celebrating Women’s Month in a progressively unique way.

“We are the beauty brand for women embracing their power, inspiring their confidence and providing opportunities to realize their potential,” its philosophy goes.

It marks the special occasion with the introduction of LGBT icon Mimiyuuuh as the face of the Avon multi-benefit Make-up + Care Range, which now includes the new Hydramatic Shine Lipstick. The launch was held on March 7 at the Balmori Tent, Powerplant Mall, Makati City.

“I’m so excited to be part of a brand that believes in the power of beauty to improve the lives of everyone. Totoo ito sa bagong Avon Make-up +Care Range, na gawa para sa lahat, kahit ano ang look o skin tone nila. At may skincare pa. I can’t wait to share my makeup adventures with you all,” an extremely excited Mimiyuuuh said.

Hydrating and nourishing as it is vibrant and bold, the range is infused with active skincare ingredients, promising to improve the skin instantly even after it is taken off, as it helps “to treat, perfect and protect.”

“At Avon, we believe that beauty is more than what meets the eye. That’s why we are excited to introduce the latest addition to our Make-up +Care Range — the Hydramatic Shine Lipstick. We look forward to seeing our customers enjoy this world-class innovation and experience its benefits,” Anna Garces, Head of Marketing for Avon Philippines and Asia-Pacific, shared in a statement.

Additionally, the release of this new lipstick range reinforces Avon’s commitment of encouraging everyone to speak out against violence and to shine bright for the women in need, a campaign called #SpeakOutShineBright.

The lipstick line is available in 10 shades — from the everyday-wear Hydra Shine Mauve Crème or Nude to the striking Hydra Shine Scarlet. Made with more than 50% transformative ingredients, it claims to treat lips to a combination of hydration, plumpness and smoothness — both instantly and over time — giving you the perfect confidence-boosting, model-like pout.  

Designed to give a full color payoff, formulated to strengthen the lip moisture